Social media should be your biggest asset. When used correctly, it is an excellent marketing tool; it is affordable, and ensures that your content is seen by the right audience. With that said, many corporations underutilize social media. It is a large marketing asset, and should be utilized to the fullest extent.
So, why is social media an asset?
Social Media Builds Brand
Social media allows everyone to build a persona or personal brand! While some individuals do this by having a consistent feed, others do it by posting frequently. Regardless, building a brand is important for your business. This is due to the fact that it creates awareness and a recognizable presence.
Social allows you to more fluidly determine your voice and vibe. You can edit your social media to fit the needs of your audience, and you can alter your voice as you better understand the audience.
The pandemic has shown the need for social media. Through social media, everyone can engage without being in person. Everyone’s social media has become a scrapbook, constantly updating those around them. Additionally, it has been found that since the pandemic, the amount of time spent on social media has increased.
Social media can be your largest asset, especially in times of growth. Through the use of social media, you can increase the reach of your business. This is due to the fact that social media is accessible, and not confined by location.
The world values instant gratification! Whether that be likes, shares, or comments, we all find value in this form of support. Not only are we all tracking our likes, we are also trying to foster the largest amount of engagement. Many social media platforms have found ways to nurture that desire. Instagram has implemented a convenient tracking section for businesses. This allows businesses to see when the ideal time to post is, user engagement, and the conversion of views to likes. This convenient tracking allows social media to be a better utilized asset.
Social Media is for You
It may be easy to neglect your social media, but they hold a great importance. Regardless what industry you are in, social media helps you build your brand and presence.
Here at Vog, we understand the importance of social media. Marketing is important, and should never be forgotten. When building an app, it is integral in ensuring that you market the new app. This is what will lead to downloads and a more successful business.
Vog is a proudly Canadian company that has helped build business in Toronto, and all across Canada! Reach out to us for a consultation regarding your app.