Common Mobile Marketing Mistakes We All Make

Your app is done and you’re ready to release it to the world. So how do you get people to start downloading it? Good app marketing can make or break your mobile app so it’s important not to let it fall apart especially at the launch of your app. Here are a few common marketing mistakes we all make:

We all want our apps to be a success. Which is why at the best Toronto App Development agency, we strive to provide you with all the tools necessary to make your app a success. Although having a solid app is important, it can be extremely difficult to spread the word about it without some sort of marketing plan in place. Here are the top marketing mistakes our Toronto App Development team has found to be common:

Keep Your Product In Mind

What exactly does that mean? Well, all too often people over complicate their app with technical marketing jargon and puff it up to be as impersonal as a mobile optimized website. This sends the wrong message, not only is your app cutting edge and a great idea, it’s something personal your users will download on their phone. Focus on what problem the app solves and relate to your users, this will keep your product in mind in a personal way.

Attention to Detail

Did you know Nordstrom has an app? If you go to their site you will see some tiny writing in the bottom footer of their footer telling you about it. Whereas Sephora (who also has an app) is not shy to let you know they have an app with a giant image of a phone, download links, and all the info you need to get it. These examples prove a valuable point that even by making just a simple change, I guarantee Nordstrom would see a difference in their downloads (not that they’re struggling for downloads as it is). By making sure you give attention to tiny details such as this, you will be amazed at the response that it brings.

“I Don’t Need to Market, People Will Just Find It”

This is a surprisingly common thing we hear clients say. You have faith in the success or your app, but as a Toronto App Developer, we can tell you that there are millions of apps in the app store and being discovered can be incredibly challenging. There are so many avenues for marketing these days and we absolutely recommend pursuing marketing of some sort to kickstart your app into gear.

A shocking statistic is that 90% of people may uninstall your app within the first 6 months if it fails to impress. You can avoid this by keeping your users interested in your app with frequent updates. By providing a fresh experience to your app, you’ll keep your users attention and avoid becoming “stagnant” on their phones.

Feedback

If your app is user driven (which is likely is) then the best piece of advice I can give is to listen to your users. Sometimes your vision of the app may not be 100% what the end result will be and that’s ok. By listening to feedback, accepting criticism, and focusing on what problem your app solves for users, you will go a long way in keeping your users, and showing them that you care.

Conclusion

When you partner with the right Toronto App Developer, you get more than just an app. We are more than happy to pass along our expertise, recommendation, and service to give you more than just an app. If you’re interested in chatting with us about your app idea, visit the Contact section of the site. Our Toronto App Development team would love to chat about how we can turn your app idea into a reality!

References:

blog.kissmetrics.com/mistakes-in-app-marketing/

http://www.applift.com/blog/app-marketing-mistakes